What role does social media perform in your sale activity in a B2B business?

Social media marketing plays a massive role for B2B early adopters in any respect three stages in the sales process! Here’s an executive breakdown of the findings together with hyperlink to the main article.

Prospecting Stage:
Content enables surface of mind advantage
Chance to establish thought leadership for the business or personal brand

Good way to distribute your white papers, case studies and testimonials
Fine-tune your message depending on customer engagement (like free survey!)
Social Media advertising for each and every stage of the buyer’s journey.
Social networking chatbots which help sale-qualify leads saving the sales team’s here we are at higher-value activities.

In the sale
Gauging Lead Responses by reading their digital body gestures

Keep in touch with your customer to keep selling
Opening up new networks totally free from happy customers sharing your site content.
Getting customer comments where they wish to provide.
Exhibit how great you treat your clients publicly when things don’t go in accordance with plan.

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