Why has the affiliate couponing industry abandoned the actual store industry? In case you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will notice that there are limited if any coupons available for supermarkets. It seems like there exists a disconnect between the coupon affiliates and the convenience store industry. If you consider how much cash is a stake this doesn’t make sense at all. $1 of the many $24 dollars is spent in this country within a convenience store. So just why gets the coupon affiliates abandoned this channel?
I do think one of many problems is the amount of grocery stores. You can find 154,195 convenience stores from the U.S. at the time of December, 2015 (NACS/Nielsen) and also the site counts rising every year. Another possible problem will be the fragmentation of the marketplace. There are many regional players and just a few national players. More problems is probably the speed with the transaction. We have all held it’s place in line in the market along that lady in front of us pulling a number of coupons out of her little pouch bag that only decreases the transaction time with the register. That’s not good for the actual store. The average time it takes for an individual to get in and by helping cover their a purchase with a convenience store is 3 minutes and 33 seconds (NACS). However, with the advance of the smartphone it becomes much easier to employ a coupon. Digital couponing is basically changing the way you save money in the convenience store. The usage trend of all shop coupons is definitely in the upward trajectory plus it doesn’t appear to be it’s going to slow down before i write again. Supermarkets are the cause of 34.2% of all retail stores in the us (NACS). There isn’t any other U.S. retail channel which is such an important section of just about any community in the united kingdom and that is reflected within the overall dollar sales of the marketplace at $696.1 billion. Those sales represent about 4.1% of the entire estimated $17.7 trillion U.S. gross domestic product.
I do believe there exists a marriage of sorts occurring with convenience store coupons as well as the smartphone. Roughly well over 5% of sales transactions within the store will incorporate an electronic digital coupon of some sort or other with the year 2019 (Gasbuddy.com). It can be predicted there will probably be around 1.05 billion global mobile coupon users in the world by 2019. Together with the ease of use the GPS location features on smartphones and push technology recovering every day it’s no surprise why store coupon usage on the smartphone is on the rise. Digital coupon redemption is roughly 10% right now. While the old fashioned print or paper coupons have a very redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons after only a short time of receiving them on their phones. One could feel that the redemption speed will still only increase for that convenience customer and redeem them sooner.
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