Why contains the affiliate couponing industry abandoned the convenience store industry? In case you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will recognize that there are few or no coupons readily available for grocery chains. It seems like there is a disconnect relating to the coupon affiliates and the convenience store industry. In case you consider the amount of money are at stake no make any sense. $1 from every $24 dollars is put in america in a convenience store. So why contains the coupon affiliates abandoned this channel?
I do believe one of the problems will be the sheer number of convenience stores. You’ll find 154,195 convenience stores within the U.S. by December, 2015 (NACS/Nielsen) along with the site counts expanding each year. Another possible problem may be the fragmentation of the industry. There are numerous regional players in support of a small number of national players. More problems has become the speed of the transaction. Many of us have experienced line at the grocery store and had that lady before us pulling a number of coupons from her little pouch bag that slows the transaction time in the register. Which is not beneficial to the actual store. The typical time it takes for someone to get in and out with an order in a convenience store is 3 minutes and 33 seconds (NACS). However, with the coming of the smartphone it might be much easier to use a coupon. Digital couponing is actually changing the way you save money at the convenience store. The usage trend of all store coupons is certainly in the upward trajectory also it doesn’t seem like it will decelerate sooner. Grocery stores are the cause of 34.2% of most retail outlets in the us (NACS). There is no other U.S. retail channel that’s such an important a part of just about any community in the united kingdom that is certainly reflected from the overall dollar sales of the industry at $696.1 billion. Those sales represent about 4.1% in the entire estimated $17.7 trillion U.S. gdp.
I do believe there exists a marriage of sorts occurring with convenience store coupons and the smartphone. It is estimated that upwards of 5% of sales transactions inside the store will include an electronic coupon of some sort or other from the year 2019 (Gasbuddy.com). It’s predicted that there will be around 1.05 billion global mobile coupon users on earth by 2019. With the convenience the GPS location features on smartphones and push technology improving by the day it is no wonder why store coupon usage in your smartphone is on the rise. Digital coupon redemption is roughly 10% right this moment. Whilst the old fashioned print or paper coupons have a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons within just a few days of receiving them on his or her phones. You are likely to think that the redemption speed will simply increase for your convenience customer and redeem them sooner.
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