From what consumers choose to buy which brand will not buy which brand perspective
1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing did well, which can be China’s many emerging home brands, or continues to be established for any decade or two, in the factory The company companies do not match what the law states. Like 200 meters from the track, an individual has use up all your 50 meters or 100 meters, how do you chase?
2. Many Chinese home brands just concentrate on a vertical category, including bedding, bathroom, executive office chair, bedding, IKEA can provide a full set
3. Do not take on home this type of home hypermarket and IKEA. All goods purchased from IKEA stores are their very own, its mission for increase the risk for shopping experience better, people cannot help but shop. However, the Chinese home Mall such as Red Star Macalline continues to be playing the part of channel business, home brands for the store to rent/buy an area, store revenue may be the main channel, not selling home money, not really much chance to experience Increase up, the sale of goods in the store style will never be too uniform.
4. Cost, the IKEA bought truly realize the price of his home, in the brand was considered cheaper. This comes from the founder’s notion of cost control. IKEA product from your designer within the designer has set the cost, considering how to get the optimal solution in this price range, comes from the purchase price to design the introduction of thinking, and several Chinese home brand is still first made One thing, and factory also discussed the evidence of the original expense of the sample, and then cost is from design to cost the contrary from the development thinking. 2 types of four ways are not the same. IKEA also through the flat packaging to regulate the logistics costs from the ancestral-level players.
5.35 years of age. As we grow older, the quest for home quality may well be more compared to the price, the time may not be the favorite IKEA.
We have found the emphasis in the outlook during the emblem itself: China’s traditional home brands don’t look nice (though good quality quality), a very important reason is always that these brand managers would be the previous generation of businessmen.
Their traditional thinking is that the consumer needs it doesn’t matter what the market reflects. Produce a product out, throwing money in the channel, pushing hard to sell. The result is that these products shall no longer be the first to meet the needs of young people, and secondly, we’re in the home stores, like the Red Star Macalline and actually home, do not see way too many shiny products, the majority of the things people did not Things to buy impulsively.
In reality, since 2010, China has produced plenty of excellent home brands. Is basically specialized in furniture foundries. Their entrepreneurs are younger generation, possess a study abroad or have work experience, some their very own high aesthetic, but in addition inside the design industry experience or resources in the design industry, you may make a good product look, But in addition view the need for doing the company as opposed to just channels. Put simply, within the product value and brand promotion, they are not bad. But another problem these young entrepreneurs face is that they find it difficult to find the best and stable logistics.
As a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But can produce good product manufacturers, many of them are the large list of foreign brands, the latter’s foundry. If you want to create a look and excellence of both home brands, not only look nice but in addition need to offer the company’s number of factories. However, these good factories are involved in regards to the cooperation using the emerging Chinese home brands.
There are no flexible logistics capabilities. The so-called flexible logistics means the small batch, multi-frequency production of products. This is also true of huge orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to satisfy the procurement and inventory challenges related to small quantities and multi-frequency orders, neither is it prepared to accept such orders.
Do not trust. On the other hand, the big factories don’t always trust china brands. This is simply not for young brands, nevertheless the Chinese brands may unspoken rules an excessive amount of, several things aren’t within the contract to speak about going to the wine table to speak about the passing of time, the industry is performing bad, large factories also do not want to cope with chinese people brand. Alternatively may be the young entrepreneurs don’t trust, think young adults don’t understand anything. This can be super easy to understand, the factory people have been in the standard niche for decades, is very pragmatic. Young brands discuss the development, trend and so forth they just don’t view the topic.
Both groups usually are not within the same language system, and also if they are ready to interact, it is not easy to get together. Despite all the above problems, I will be very optimistic about the emerging home brands in China. I got myself a lot myself, I believe they’re beautiful and practical. When the brand managers can learn more concerning the manufacturing side, the traditional factory operators also prefer to use an open attitude to manage the brand new brand in China (this desire to achieve, may have to dominate from the hands of their parents, the second generation plant ), Chinese brands will be obtaining better.
Can not say just how much domestic furniture and international poor this type of macro issue. Only talk about the IKEA and also the question asked the custom furniture, are sheet metal furniture.
Greater than a decade ago, sheet metal processing technologies are not mature, many brands vary in quality, poor quality manufacturers can’t ensure the quality of items, formaldehyde will be exceeded, within this environment, IKEA strict standards, furniture style is easy, simple to assemble, is Many people’s first choice.
In recent years, the entire board industry technology upgrade, on the many Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously in the production to lessen the content of formaldehyde, such as Kang-plate popular this season, are used in the production process have the freedom of formaldehyde and won’t produce formaldehyde adhesives, greatly reducing the formaldehyde content with the plate. It could be declared now the big domestic board, in the press plate to the manufacturing way to the adhesive, can meet or exceed international brand standards.
Although both are plate-type furniture, the way to go is completely various and is one of the two skill trees which can be rooted diversely of accomplishing business. The largest difference between the two, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted according to the sized the widely used color.
Simply put, IKEA furniture size can’t be changed, the home can put, cannot take their own way; and custom furniture is tailor-made, the size could be small or large. Customized and prefabricated finished goods are two very different approaches that are different in focus and direction of operation.
I think it will be a good choice let’s focus on you to decide on the producer to modify your own furniture now.
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