Technologies are influencing our strategy for acting, it influences our knowhow and marketers must conform to it. From the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable strategy for seeing things. Having one of these in your mind, will enable us to adapt more careful.
This reference to the most up-to-date technological development is influencing publishers to evolve or die. One those trends is the increased utilization of “fringe” social hubs. Brands using a broader presence will definitely be sort of less skeptical when publishing content via social hubs which are considered previously “fringe.” Over the years we have been also noticing many interesting strategies to interactive content, among those is via 360 views photo being a virtual 360 view. One other trend is the using animated GIFs dominating newsfeeds and timelines. Both of these will continue its growth for the next years.
Determined by technology once more, algorithms have become to create content. We have been now listening the creation of artificial intelligence in content generation which is to be a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing that a proper mix of SEO, SMM, UX and analytics will help you reap rich rewards if you value their importance equally and treat them together instead of individual components
Paid Social. We remarked that in 2015 there was clearly a major growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally is constantly dwindle as social support systems aggressively push for advertising on his or her platforms. It’s time to atone for the paid social approach because this is just getting bigger
New publishing options in social websites. Instant articles by Facebook can help publishers give their content more visibility compared to content on his or her native publishing platforms.
Real-time aggregated content is around the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands using a broader presence will surely be kind of less skeptical when publishing content via social hubs that have been considered previously “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are devoted to Snapchat and Instagram and can only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. Based on research by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a section of every content marketing strategy in 2016.
Visual content including infographics continue enabling marketers to provide personalized content. Global internet speed grew by 17% in one year. Slow net connection isn’t a problem anymore, therefore delivering cool graphic-oriented content needs to be paramount to implement for the next years.
Mobile marketing will rise even higher. You will see more mobile access to new audiences as time passes. It’s got remained constant as years go by but it’ll just get higher and in the next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for the subsequent years is augmented reality. Creating virtual reality based content allows marketers to explore a whole new frontier of content assimilation. This gives a push for big brands. Facebook’s new 360 video choices opening another whole world of articles possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have begun focusing on ranking for long-tail keywords. This will be one of many key drivers which will define SEO in 2016.
Finally, get this to year the time to ascertain real bonds between customers and your brand. Do internal marketing at the organization, company or startup in order to reduce resistance. Marketers surveyed lamented the main reason they aren’t building stronger bonds with customers is because of internal resistance. To offer a persuasive brand to customers means marketers should effectively engage and cut across a corporation. This can be neither easy nor welcome, nonetheless it appears many agree. Helping the product offering may be the #1 way marketers feel customer intimacy can be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is the place they could most effectively build intimacy. Additionally, they indicated that the majority of their customers associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience could be more important than previously in 2010 – how the information is delivered, though, is vital. App development and content for an instant society. The 5 most popular messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers start to adopt notice. Facebook has integrated branded campaigns into Facebook Messenger and promises to do more of this come Spring 2016. WhatsApp is opening up their platform for business accounts. Snapchat features Snapchat Discover along with the alternative for any advertiser or individual to make their unique geo filter with Snapchat at will. Messaging is huge inside the digital world. Expect digital marketers to make it a great deal larger.
A trend perfectly into a longer sales funnel where digital marketers present an increasingly advanced of worth upfront, before moving towards getting email addresses or entering into a sales sequence. This will likely usually maintain the type of content marketing – via blog posts, YouTube videos, and webinars, as well as from the growing live video space using platforms like Periscope and Facebook Live. Probably the most successful digital marketers is going to be those who are capable to set up a advanced level of trust before asking potential clients and customers to the sale. This is additional help marketers simply because they should strategically craft a lot of free content, nevertheless the rewards will be the sort of an easier sale after they do obtain it, simply because have previously established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But data is now more dynamic, accessible, and broadly understood. This will start new opportunities for messaging optimization – but, moreover, this access to data will challenge marketers being nimbler and responsive.
Awesomedia one of the biggest university branding & digital agency in Scandinavia use science, technology and inspiration from above to adopt you to definitely divine realms of absolute moments of awe, while some offer you a temporal experience, awesomedia from Finland takes your brand to positioning it on the heart of your respective target. The others are merely beautiful designs.
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