retail analytics

If you are a novice to retail people counting and the other with the first questions you will end up thinking about is which technology do i need to be utilizing?

There are three main types of technologies; beams, thermal and video. Have their particular benefits and weaknesses with regards to the environment these are being installed in.

Beam Counters – In many cases are battery powered and therefore fitted to short-run use. They’re very easy to install and remove, but also susceptible to get damaged and field of view blocked. They’re can not count people walking via an entrance side-by-side and so will undercount.

Thermal Cameras – Infra-red devices such as the IRISYS cameras are the hottest people counting on the globe. These units are IP enabled and over one unit could be linked together for wide entrances. Accuracy levels are incredibly good.

Video Cameras – Be single or dual vision IP enabled devices. The view cameras are often less accurate. Overall the recording tools are more expense than thermal cameras. The dual-view cameras are as accurate because thermal devices in many cases.

At StoreTech our software option would be hardware independent, meaning in case you already own people counting hardware its likely we are able to integrate and import visitors data into our solution.

With over Many years experience in people counting industry, StoreTech are content to share the advantages and disadvantages of each kind of technology and work with you to decide the best option.
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If you are a new comer to retail people counting and another in the first questions you will be questioning is which technology must i be utilizing?

You’ll find three main forms of technologies; beams, thermal and video. Have their own benefits and weaknesses with regards to the environment they are being positioned in.

Beam Counters – Are often battery operated and so fitted to temporary use. They are very easy to install and remove, but in addition at risk of become damaged and field of view blocked. They are unable to count people walking through an entrance side-by-side and for that reason will undercount.

Thermal Cameras – Infra-red devices such as the IRISYS cameras are the most widely used retail analytics in the world. These units are IP enabled and more than one unit might be linked together for wide entrances. Accuracy levels are extremely good.

Video Cameras – Come as single or dual vision IP enabled devices. The only view cameras are generally less accurate. Overall the playback quality items are more expense than thermal cameras. The dual-view cameras are as accurate as the thermal devices in many instances.

At StoreTech our software solution is hardware independent, which suggests should you already own people counting hardware its future we can integrate and import visitors data into our solution.

With over 20 years experience with the folks counting industry, StoreTech are happy to talk about the pros and cons of each form of technology and assist you to select your best option.
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