In accordance with the FDI policy guidelines, “Marketplace model of e-commerce means providing of an it platform by an e-commerce entity on a digital and electronic network some thing as being a facilitator between buyer and seller.”
The primary feature of this marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for clients to interact having a many sellers onboard to buy a product online. Thus, whenever a product from amazon is bought, you might be actually buying it from your registered seller with it. As a result the merchandise is not directly sold by amazon. Here, amazon is simply a website platform which facilitates a meeting location for someone to meets numerous seller and provide various options and expense levels for any services or products.
Whereas the Inventory-led websites have specialized but limited selection and also the serious customers may signing in to the telltale website for any specific selection, for example caratlane.com for precious jewellery, booknest.directly into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Arena
The majority of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or even a large enterprise that have entered into privileged works with them that helps them offer great deals or discounts for the customers. This could will include a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player under a pre-agreed arrangement.
You often realize that some items are entirely on your website at 40% -60% discounts that is even hard for producer to make available. You often realize that you can find 40-50 sellers for any books online but excepting one anchor seller, fat loss to make available such exciting discounts or offers. They even mask other seller completely and corner almost entire interest in these products, thereby also frustrate these multiple genuine sellers to reach the customers using honest pricing offers.
Just about all e-commerce players are saved to the verge of re-discovering their business models and wish to become profitable sooner. Truth be told, none happen to be able to see anything in profit thus far. Many big and promising e-commerce and unicorn players have perished due to unsustainable losses and a lot of happen to be out of stock to others. Year 2017 would see a lot more to lock belts and continue to keep solve this riddle lest they perish within the race for the survival of the fittest.
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