Event listings websites form a fundamental part of any event online strategy. Free listing services including Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters entry to a large local and global audience well over 78 million event-goers monthly. With that kind of reach, it’s fundamental that promoters utilize this free promotion method.
The professionals are obvious – for free, promoters have access to many new channels for marketing event information, ticket links and artist lineups. This will drive awareness, attendance and, critically, ticket sales. By piggy-backing around the interest in a few of the world’s top event sites, event organisers can overcome relative obscurity particularly with brand-new events. There are, however, some downsides. Adding listings to these sites is time consuming, taking on hours and even days depending on the number of events and how many sites are widely-used. Additionally, sometimes editorial restrictions around the individual listing sites help it become difficult to categorise events properly and premium content can steal away reader attention.
Site in order to listing sites as effectively as possible, promoters should think about the next:
Making certain your events are properly categorised:
Always tag your events with lots of specific keywords. Don’t merely use terms like ‘music’ or ‘gig,’ try to explore minor genres and use artist names, venue names and locations to help you searchers as well.
If there is no field for tags when submitting your event, include it in an email on the listing site editor, or add tags to the event description. There is not any time listing your event on listings sites if no one can think it is!
Making your event jump out:
Only use a photo and make sure it matches the editorial criteria in the listing site (some sites require large images, some small, plus some a specific size ratio). Listings with photos are much more likely to attract reader attention
Always will include a ticket link. If someone else is browsing a listings site and finds your event, you wish to make it pretty simple so they can attend.
Use lists or bullet points when describing case or lineup. Big blocks of text are hard to see and off-putting for readers around the listings sites.
Time efficiency:
Search for online marketing software for event owners which allows promoters to automatically post event listings to 40+ sites immediately, meaning you merely list your event details once and the rest are posted automatically. Here is the best and efficient method to list events online
Offer internships. Many young people have an interest in breaking into the events and entertainment space and therefore are ready to work for really low stipends to include event make an effort to their resume. Get interns to help you with event listings along with return offer them the opportunity have a go at other parts of your event work
Pick the best listings sites and ignore the others. Although this does mean you’ll will lose out on some of the web audience of event-goers, you’ll save time by picking the very best 4 to 5 sites tightly related to your events.
Never underestimate the price of free listings sites – there’s no better way, totally free, to achieve a big audience of online readers seeking events – just who you wish to reach! Try adding your event to free listings sites and see those perform most optimally on your events.
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