What is Private Labeling?
Private-label merchandise is manufactured by one company to be sold in the market under other company’s brand. In garments business, they are clothing with a label limited to local store or even a chain of stores. These clothing can be created by retailer’s in-house designers or by outside manufacturers. There are lots of textile services available today. One of such services are those of private labeling. The firms involved in providing private labels, assist the retailers in customizing their clothing lines for their specific teams of consumers. The stores know their target market and its requirements through constant research. The truth is, most of them have their own product evaluation centers that talk with shoppers about their present and future needs.
How are customers benefited?
Consumers reach select quality clothing at lower prices when compared with manufacturers’ established brands knowning that too without looking forward to any discounts or promotional pricing. To reduce all doubts about quality, some stores keep others brands too making use of their private labeled clothing. When the customers compare the 2 and discover that they can save significantly plus get equivalent and sometimes better made, they like to get the non-public labeled clothing. Moreover, the retailer’s name or symbol assures that the product meets the retailer’s quality standards and specifications. Although the notion of private labeling was more prevalent in meals along with other health & cosmetics and comparatively new to the clothing business, yet it’s making big with this sector, growing day-to-day.
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