Success Story of Lenovo – The Laptop Enterprise

Lenovo is an international inventive technology company. It’s the fourth largest company on earth regarding computer and laptop products. Lenovo took over as fourth largest company on the planet surpassing the IBM Personal Computing Division. The conclusion from the dominate process was at May 2005. Lenovo ranks as number one PC vendor in China for 11 successive years, especially laptops.

Before Lenovo group took over the IBM Personal Computing Division, IBM stood third inside the computer market. Lenovo develops, manufactures and sells advance, excellent, reliable and secure computer and laptop products. The business offers value-added expertise towards the customers around the world for brighter approaches to remain competitive and productive in the laptop market.

Secret Behind The achievements Lenovo:

Lenovo markets and sells award-winning compilation of laptops referred to as ThinkPad notebook series. Additionally they sell ThinkCentre desktops. The other successful laptop style of the business includes IdeaPad consumer laptop, IdeaCentre desktops, ThinkVantage Technologies software tools, Lenovo 3000 PCs and ThinkVision monitors and ThinkStation workstations.

The key behind the achievements Lenovo is Worldsourcing. The key technique of Lenovo may be the power to make advancements throughout the world. Lenovo defines Worldsourcing because the use of resources, ideas and opportunities available everywhere world wide. Thus, Lenovo believes in Worldsourcing instead of outsourcing.

Other cause of Lenovo’s success is manufacturers of Lenovo products constantly considered as someone the most effective services using their sides with their customers. For instance, the company made its R&D (Research and Development) department to create a real laptop, which will serve all the customer requirements for a laptop. Thus, the end result was obviously a ThinkPad series of laptops. Similarly, the corporation tries to solve all the customer problems in a similar way.

Lenovo attempts to see the requirements of the company’s customers then designs laptop models accordingly. For example, lots of people have the fear of data within the laptop being damaged due to accidents or thefts, Lenovo announced their most successful product, the ThinkPad series of laptops, which took care of every one of these issues. Other customer requirements that cause the roll-out of ThinkPad laptops are listed below:

Reliability Features
Productivity features
Energy-efficiency
Design
Precautionary features
Audio features
Multimedia features
Lenovo believes that this clients are the one people to judge a firm exclusively about the services that they can provide to them. Thus, Lenovo keeps its promise of providing award-winning laptop and computer products with unmatched features and quality repeatedly.

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