Viral Flash games are designed for driving massive amounts of traffic, and building brand awareness or collecting opt-in details. As the design of game will ultimately rely on the company or product being promoted, there are certainly some genres which can be better suited than others.
Puzzle games, word games, driving games… actually most genres can be created to work well as a viral game, though the most significant element are competition. High scores which is often posted to Facebook updates encourage other people to play the action and attempt to beat their friend’s scores or achievements.
An alternative choice, instead of using scores since the hook, is to apply creativity. By allowing the gamer to generate something which can be shown on their friends one can possibly produce the same type of lure to obtain their friends to learn. From putting on a costume celebrities, to building snowmen, or painting cars, the concept is obviously precisely the same – supply the player the creative freedom to draw/build/create something which they are able to show their friends and cause them to create their particular.
A third method for hooking players and encouraging the viral spread of an game is to begin to add some personalization. By allowing a player to include their friend’s names (as well as profile photographs) into a game, you can massively boost the temptation because of their friends to participate. A lot of people will be intrigued if they recieve an email or social media message, personalized for many years, inviting them to indulge in a game their friends have recommended.
As a way you can see, the particular genre of an game is most likely less important than ensuring it provides elements which encourage sharing and competition. Certainly viral games needs to be kept simple, and appeal to as wide viewers as you can (within the target demographic) but rather than centering on genre, a better approach is usually to be sure that whatever genre is used, the action encourages viral spread.
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