Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this particular venture, and he’s hoping the organization he’s launched using a Kickstarter campaign will be the next Toms.
“They add this kind of pop of color, which they just they’ve created you content.”
Ahmed is talking about the shoes being produced by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a company committed to making shoes, and doing good.
Just like another well-known shoe company:
“My inspiration can also be Toms,” said Ahmed.
But his initial inspiration came from home.
“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals in the local market,” he states.
he brought a few of the shoes back to NJ, had his girlfriend put them on which happened:
“Everywhere she went she received plenty of compliments around the shoes.”
The shoes are handmade in Pakistan. They’re traditionally known as “Khussas.”
Ahmed’ friends all wanted moobs – but there was clearly an issue with simply importing them. The artisans making the shoes only made A few dollars each day, hardly enough to meet their basic needs, significantly less support a family.
“The effort installed behind these footwear is merely significant. These folks were definitely very underpaid for his or her crafts and skills and that we wanted to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in all.
That money visits paying Naraam artisans above rate for his or her intricate work. Also…
“We do profit sharing together, and we are also giving them medical benefits,” explained Ahmed.
Naraam footwear is also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.
Soon you might be seeing these colorful Black flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the entire world a brighter place for everyone.
“I think it brings two cultures together. It gets people together like that.”
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