Globally, the usage of cellphones, smartphones, iPads and tablets for surfing the internet is growing with an alarming rate because of its convenience, cost-efficiency, ease and comfort. Using mobile phones is closing digital divide between the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to develop websites which might be mobile-friendly so that you can reach these mobile users. One way of doing this is to create designs which can be responsive to different devices and screen sizes.
What then is responsive web site design?
Responsive web design (RWD) can be a technique found in web design allowing webpages answer the screen size, orientation and platform from the device an individual is viewing with.
Responsive design are the simple most important factor which has changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. For instance, if a user switches from the cellular phone with a tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much in the technicalities involved in designing such websites, are mainly the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to disclose and conceal aspects of images on websites. This fluidity can make it user-friendly, accessible and delightful when compared to conventional websites. Users can surf your web site regardless of the environment they are, hence increasing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so businesses that do not have them are missing out. To be the most in-demand global search engine, Google explained that responsive websites are really easy to crawl and perform favourably looking results.
Based on Moz, a well-respected search company inside their 2015 Search Engine Ranking Factors, 150 marketing professionals focusing on SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Given this knowledge, we could safely say for sure that using a responsive website might help augment marketing efforts of organizations to attain their business objectives.
Cost effective: Using desktop or laptops is generally more costly and/or inconvenient than using mobile phones. Cellular devices offer simple and fast usage of info on the move. Responsive websites are thus cost effective for users who spend practically no in time an office space.
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