If you’re spending hours caring for your business, and not having the results you want, you might have a company process or two that’s broken and requires fixing.
Most companies I run into all have exactly the same types of problem. Their Continue is either broken or non-existent. In addition they do not have a system set up for these strategies to work accordingly.
why don’t we start where you started. I’m not going to really get into what your doing wrong what is actually no longer working, that’s simply redundant I’ll only discuss the things due to limited space to enable you to get consistent and predictable results.
First it is vital to know the differing types of media platforms most companies use make an effort to market their product or services.
These media channels exist online along with offline and I’ll name just a few of the more recognized, so you will possess a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay-per-click)
Offline Media Include:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the purpose.
Like a business owner I’m able to bet that you’re operating on a one dimensional basis which is very limiting with regards to gaining a trusted customer base.
The more media you may use effectively the more successful your operations will end up. Key word “Effectively”….
However Let’s not go jumping into any and every media platform thinking that the more you use the better chances you’ve for achievement.
It won’t for exactly the same broken system to multiple media channels You’ll fail and you will probably fail miserably.
The key is to repair your broken processes otherwise you’ll have exactly the same results will every one of the media channels you advertise on.
How would you Repair it.
You will find 3 components that most businesses must have set up in order to possess a conssistent flow of new leads and clients.
Component 1 ~ You need to first first, possess a compelling offer to attact your perfect customer.
By all means steer clear of internet network marketing your ultimate goal like a business owner would be to solve problems by presenting answers to a targeted customer.
Your advertisements should speak straight to the perfect client giving them an obvious treatment for a problem that they are experiencing. No exceptions for this rule.
Component 2 ~ You’ll want a way to capture leads. If you don’t possess a system set up for capturing the eye of one’s prospects before trying to sell them, you’re way off of the mark.
Fix this now! There all kinds of lead capture software out online that can be used I fould that Lead Pages are pretty solid have a look. These people have a good system for helping companies accomplish this.
Component 3 ~ You’ll want a way to contact your leads. If you think about it everything you have ever bought or joined there is a compelling offer to first gain your attention.
Then when they had your attention you’re accompanied with and given more info.
In the event the offer was at line in what you’re searching for that would solve the immediate problem your were having, then and just when you made the decision to purchase.
Your clients, clients, and prospects are no different.
1. Present a compelling treatment for a problem disguised as a possible offer
2. capture charge
3. Follow-up and make the sale.
It is a really broad overview but I hope it will help one to start thinking inside the right direction like a business owner.
In your Success
-Larry
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