If you are spending too much time caring for your business, and not having the results you would like, you could have a business process or two that is broken and needs fixing.
Most business people I encounter have the ability to the same forms of problem. Their Follow-through is either broken or non-existent. Additionally they don’t have something in place for these ways to work accordingly.
so Let’s start at square one. I am not going to really get into what your doing wrong what is actually not working, that’s simply redundant I am going to only talk about what works as a result of limited space to enable you to start making consistent and predictable results.
First it is vital to know the different types of media platforms most business people use attempt to market their product or services.
These media channels exist online in addition to offline and I’ll name just a few from the more recognized, so you will use a general understanding.
Some Online media channels are:
-YouTube
-PPC (ppc)
Offline Media Consist of:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You obtain the point.
Like a company owner I’m able to bet that you’re operating over a one dimensional basis which can be very limiting in terms of gaining a reliable client base.
The harder media you should use effectively the greater successful your operations can become. Key term “Effectively”….
However Let’s not go jumping into any and every media platform thinking that the greater you use the good chances you’ve got for achievement.
It won’t invest the the same broken system to multiple media channels You’ll fail and you will probably fail miserably.
The bottom line is to fix your broken processes or else you should have the same results will every one of the media channels you advertise on.
How Do You Fix it.
You can find 3 components that businesses must have in place so that you can use a conssistent flow of recent leads and clients.
Component 1 ~ You have to first before anything else, use a compelling offer to attact your favorite luxury customer.
You should steer clear of internet network marketing your ultimate goal being a company owner is to solve problems by presenting answers to a targeted customer.
Your advertisements should speak directly to the right client providing them with a clear treatment for an issue that they’re experiencing. No exceptions for this rule.
Component 2 ~ You must have a way to capture leads. Unless you use a system in place for capturing the interest of your prospects before trying to offer them, you are way from the mark.
Fix this now! There all types of lead capture software out online that you can use I fould that Lead Pages are pretty solid check them out. There is a good system for helping business people accomplish this.
Component 3 ~ You must have a way to follow up with your leads. If you feel about it everything you have ever bought or joined there was clearly an engaging offer to first gain your attention.
When that they had your attention you had been followed up with and given more information.
If the offer was in line in what you had been searching for that would solve the immediate problem your were having, this is when and just whenever you determined to get.
Your clients, clients, and prospects are not any different.
1. Present an engaging treatment for an issue disguised as a possible offer
2. capture control
3. Follow-up making the sale.
It is a really broad overview however hope this can help you to definitely start thinking in the right direction being a company owner.
To Your Success
-Larry
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