Globally, the usage of cellphones, smartphones, iPads and tablets for surfing the net is increasing in an alarming rate due to the convenience, cost-efficiency, comfort and ease. The usage of cellular phones is closing a digital divide involving the rich and poor; along with the urban and rural dwellers. All businesses are duty-bound to formulate websites which are mobile-friendly to be able to reach these mobile users. Another way of doing this is usually to create designs which are attentive to different devices and screen sizes.
What then is responsive web site design?
Responsive SEO is a technique employed in web site design to allow for webpages reply to the screen size, orientation and platform in the device a user is viewing with.
Responsive design would be the simple the very first thing containing changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. For example, if the user switches from a cellphone to a tablet device, your website automatically adapts and dynamically fits the size of the screen.
Without delving much in to the technicalities linked to designing such websites, listed below are the business great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. They have foreground images that scale with the layout to disclose and hide areas of images over the internet. This fluidity helps it be user-friendly, accessible and exquisite when compared to conventional websites. Users can surf your internet site no matter the environment they are, hence helping the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as well practice so businesses that would not have options are getting left behind. Is the most popular global search results, Google explained that responsive websites are easy to crawl and perform favourably in search results.
Based on Moz, a well-respected search company in their 2015 Search engine results positioning Factors, 150 marketing professionals specializing in SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
With all this knowledge, we can easily safely say without a doubt that developing a responsive website will help augment marketing efforts of organizations to accomplish their business objectives.
Cost effective: Using desktop or laptops is generally costlier and/or inconvenient than using cellular phones. Cellular devices offer quick and easy access to information on the move. Responsive websites therefore are reasonable to users who spend little to no amount of time in an office space.
For businesses, the responsive web site design reduces design and development costs because they do not need to develop different websites for several devices. Additionally, businesses will save funds on maintenance costs while they will likely be emphasizing just one website.
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