1. SOCIAL CONTENT WILL GAIN PROMINENCE
Increasingly more social media content indexed on the internet and other popular search engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to improve and support SEO Links to social media networks plays a role in how search engines like google understand your website is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video being a powerful tool to operate a vehicle their digital and best seos efforts. In 2016 expect more businesses to embrace the popularity, and make use of videos to capture new audiences.
80% of video. Results that report up in SERPs come from YouTube
Videos get 50X better organic page ranks online in comparison to against plain, static text results.
Video searches receive 41% higher click-through rate a when compared with plain, static text content
3. MOBILE OPTIMIZATION Will end up CRUCIAL
Today people use a variety of devices to access content. Tablets, smartphones, laptops, phones and also watches are becoming standard tools to browse web. Engines like google know this and so they reward websites that are good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have sought out local info.
Mobile search expires 43% year on year.
Over 1.2 billion people get the web from other cellular devices.
4 out of 5 consumers use smartphones to look.
4. VOICE SEARCH FUNCTION A MUST
Voice search is quickly becoming a huge section of mobile usage and has elevated the pain of typing keywords to run research online query. However, this shift means your content have to be developed with voice search in your mind.
60% teens use voice search before the TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
More than ever before everyone is trying to find content sources that provide all the relevant information they need in a place. Engines like google have observed this trend and consequently content aggregators are getting to be popular from the SERPS.
6. The trend OF Mobile phone applications WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps only make the work easier. Just few more a few years mobile phone applications are certain to overpower desktop and mobile websites.
Mobile apps are the cause of 52% ever spent on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of folks prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local SEO TO BECOME Much more IMPORTANT
Local search goes stronger over the years. In 2016 you need to let Google know where you are located along with what you might be offering.
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