We (as well as the rest of the internet within the past decade) have already spent some time convincing you from the significance of acquiring online reviews for your business. Why don’t we just assume you’re deeply in love with the main advantages of using a few people tout how awesome you are well on the web.
With that being said, it isn’t safe to believe we all know exactly where within the wide realm of the web we could point those well wishers after they need to sing our praises. I am talking about, we would be able to rattle off a few sites (“Yelp! But they come to show up in Google Maps, too?”), but and we don’t exactly have a very laundry report on options at our disposal.
Download our free self-help guide to customer loyalty programs here to explore how to create loyal, happy customers.
Have a look at our report on the very best product review websites for B2B and B2C companies. Remember that every industry has niche websites, too. As an illustration, those who work in the restaurant industry might want to be on UrbanSpoon. This web site post won’t end up in websites that are specific to at least one industry, but it will provide give us your opinion that sign up for businesses in any industry.
Review Sites for B2C Companies
1) Amazon Testimonials
Amazon was the primary online stores to permit consumers to post reviews of goods in 1995, and it remains just about the most important practical information on consumers looking to make informed purchase decisions. Even if people can and also do obtain a product elsewhere, should it be deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then many people will appear up its Amazon review before they purchase.
And what will separate your products or services derived from one of that appears just like it? Those shiny gold stars and good customer reviews. Goods are rated with a five-star rating scale, which is categorised by amount of reviews per star, as well as most helpful customer reviews and quite a few recent customer reviews.
2) Angie’s List
Geared toward U.S.-based service businesses, Angie’s List is often a “higher-end” website, because users actually have to fund membership. But you get what you purchase. The reviews, given with an A-F scale, are generally very well-thought out — not a lot of that ranting and raving that’s more widespread on free review sites. The reviews can’t be anonymous, which will help lessen fake or misrepresentative reviews, and corporations are allowed to reply to the reviews posted on them, too.
It’s liberal to generate a page for your company. When you have yours, encourage your customers who’re on Angie’s List to leave reviews there — members include the only ones in a position to do it!
3) Choice
Have customers in Australia? Choices a member-funded review website operating out of Australia. Choice independently test products and supply performance reviews on their members. The majority of their job involves testing products themselves, creating product comparisons, and writing buying guides. Furthermore, though, they actually do allow members to rate and discuss specific product brands and models along with other Choice members. For those who have customers in Australia, we advise encouraging those who are on Replacement for leave reviews there.
4) Trustpilot
Trustpilot is often a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded beyond Europe into 65 countries, including the U.S. The working platform for businesses helps companies throughout the planet proactively collect customer reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.
While they have a very basic version free of charge (this lets you develop a profile page and collect customer reviews), their paid versions let you create customizable review invitations, share ratings and reviews on social media marketing, and link review data for your internal business systems.
5) TestFreaks
Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets prospective customers post questions and receive answers directly from your customer support team.
6) Which?
Which? is surely an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie’s List, it does not take folks from which? who write the reviews — not the shoppers. They don’t really accept submissions for product testing or survey inclusion, nevertheless they do persuade folks permit them find out about their goods and services by emailing [email protected].
Even if this leaves less room so that you can influence whether your merchandise wind up on their site, it is still worth knowing about and checking in on this popular site, specifically if you have customers within the U.K. Your website has product reviews for anything from dishwashers and tablets to cars and cards. They ensure that you review these products themselves, and then write about both their methodologies and results. In addition they take customer surveys of things prefer and worst firms for customer support.
A great deal of their content is free, but customers can become members for ?10.75 a month to get usage of a “Best Buys” and “Don’t Buy” list, the most up-to-date reviews of goods from their test labs, and usage of their consumer legal advice service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is surely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and purchase all goods that they test. (Fun fact: They’re buying and test 80 cars each year!) This can be about as legitimate since it gets. Consequently, there is not much you’re able to do here “except” if you sell a product, be sure it’s really, fantastic.
Basically, you could have this website as being a lesson in excellent web content writing. For each product they review, they supply review criteria, product overviews, a buying guide, and social sharing buttons. It’s all quite comprehensive and, well, helpful. Pretty much the key to great content, shall we be right?
8) TripAdvisor
If you are within the travel, hotel, airline, entertainment, or restaurant industries around the globe, you need to read the reviews about the popular website TripAdvisor. Because the largest travel site on earth, they have over 225 million reviews, opinions, and photos taken by travelers. They also have some awesome content on their about low airfares, travel guides, rental listings, and advice forums about pretty much every location on earth you may want image. A number of people look there prior to a visit.
The main element to some successful profile on TripAdvisor is making it as close to the peak of their popularity index as is possible, to ensure that people trying to find information in a specific place view your listing. As outlined by TripAdvisor, the popularity ranking algorithm is based on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they provide businesses looking to increase their ranking:
Quantity: Ask your guests to write reviews, and rehearse our management center tools to remind them once they check out. Offering incentives for reviews is contrary to the rules, though — take a look at our policy to ensure that you know what is and isn’t okay.
Quality: Guests who enjoyed first class hospitality and a memorable experience will write reviews that are positive. Monitor what previous reviewers showed to see what worked and would not work most effectively for your property to help you maintain and enhance your service.
Recency: Recent reviews factor more strongly in your popularity rankings and older reviews close to affect a hotel’s ranking after a while. Again, encourage guests to write reviews to hold fresh content rolling in.”
9) Yelp
Yelp is often a free website that lets consumers rate businesses with a five-star scale. Any company can generate a profile on Yelp free of charge, and users can create their unique free profiles to check a business. You’re liberal to reply to reviewers, too, but we advise having a balanced and polite approach to any negative reviews you get, as Yelpers have been in quite a tight-knit community.
Yelp in addition has fit in fire during the last couple of years for many slightly shady practices, like incentivizing businesses to advertise with them in substitution for gaming the hunt most current listings for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers began to examine Yelp reviews as a whole and also the reviewer’s clout planned, rather than getting powered down with a business because of one bad listing.
With that being said, it is still to your great advantage to get a constant stream of positive online reviews coming to your business’ Yelp account so happy industry is always towards the top of your review feed — especially is you might be a location-based business. Yelp profile information contains such things as store hours and location information, so that your profile will most likely arrive when people Google your business.
10) Google My company
You realize those reviews that report with you google for a business? Yeah, those actions are on their list in a big way.
Google’s Pigeon algorithm update uses distance and location ranking parameters to offer improved local internet search results. So, in order for your business’ site to be properly optimized for search, you need to create verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, and so forth, especially on Google, can provide a good start in search. Only verified local Google+ pages can reply to reviews.
An extra? Google Maps pulls that information and the ones reviews to the app, so using a large amount of content inside will make your business look more reputable.
11) Yahoo! Local Listings
Similar to Google My company reviews, Yahoo! Local reviews let users post reviews of companies using a five-star rating system.
As outlined by Search Engine Land, Yahoo! still receives about 10% of search engine share. So even though you might not want to take a position time finding out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews about the Yahoo! Local Listings sure couldn’t hurt for your 10%.
Review Websites for B2B Companies
12) G2 Crowd
In case your business sells software, you need to make sure you have a very presence on G2 Crowd. Every month, over 300,000 people thinking about buying software see the 37,000+ reading user reviews on this internet site to enable them to make better purchasing decisions.
G2 Crowd operates similar to Yelp, however in a certain niche. Organizations are reviewed with a five-star scale, and reviews cover anything from setup and easy people to security and support. Reviewers respond to your questions like “What would you like best?”; “What would you dislike?”‘; and “Recommendations to other people considered the merchandise.” Also, you are able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is surely an online website for software businesses. Reviewers on the webpage are authenticated via LinkedIn to make certain they’re users (although the reviews themselves can still be anonymous), that enables users to see what their LinkedIn connections are saying about particular programs on TrustRadius. This adds a layer of trust for an individual reading the site.
You may use the site to browse reviews of individual companies, or compare two companies side-by-side to check their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.
Along with company reviews, they’ve put together a lot of buyer guides for categories including talent store, business intelligence software, core HR software, social media marketing, and A/B testing to help people find the proper product for them according to hundreds of reviews and user ratings.
14) Salesforce AppExchange
Provide an app about the Salesforce AppExchange? Then you will need to monitor your app’s ratings and reviews there. Reviews are with different five-star rating system, every app has reviews listed with helpful positive review and quite a few helpful negative reviews first, as well as all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and find out the amount of downloads with just several clicks.
For Online Reviews Both B2B & B2C
15) Eee
A nonprofit site, the higher Business Bureau (BBB) evaluates all sorts of businesses against a set of tips based on how businesses should treat the public. They don’t really directly recommend or endorse any businesses, products, or services; they simply provide you with the public with all the facts about their internet site about businesses, and when they’ve met the BBB’s accreditation standards. They are going to also review both accredited and non-accredited businesses.
A business’ profile listing about the BBB contains general overview information, being a short company bio as well as the company’s accreditation status, past any complaints made regarding the business and if they were resolved, customer reviews, as well as the BBB’s A – F rating from the business.
16) Glassdoor
Glassdoor is surely an employee website that can help anyone — from prospective employees to prospective customers to investors — experience an idea of what a clients are love from the inside of. Put simply, it helps study the more qualitative factors of things like valuation.
Employees can share how it is love to interview and work on their companies, as well as the site shows visitors which organizations are rated highest by their staff. Many employers put it to use to create their employment brand to enable them to target and recruit candidates, nevertheless, you could also utilize reviews to share ideas internally for improvement among your management team.
Creating a business account is free of charge, and it’s an easy task to track and reply to reviews. As an example, you are able to create alerts so you experience an email every time a new review is posted to help you acknowledge and reply to every one.
Other Places for Consumer Reviews
Online reviews also exist on websites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and site to encourage online reviews … and a few brands just make them unsolicited, for much better or for worse.
Here are some websites that, if you opt to (please, decide to) can serve as additional hubs for online reviews. And they’re awesome, simply because they have enormous reach, and you’ve got some — otherwise entire — treatments for these properties.
17) Facebook Ratings & Reviews
Did you know there’s a put on Facebook for fans to leave ratings and reviews of the business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears about the left-hand side of the Facebook Page, so you can’t move or eliminate it just like you can the rest of the Page.
Anyone logged into Facebook can post a rating or overview of a business. All they should do is navigate to the Reviews area of your Page, click on the grey stars to decide on a rating, and then write an optional review. They could make that review public, visible to friends, or visible and then them.
18) Twitter
The ridiculously fast-paced nature of Twitter helps it be seem like an odd spot to attempt to accumulate reviews. But while users may well not always seek out reviews on Twitter (if you don’t started some kind of review hashtag, perhaps), tweets continue to be indexed in search results. Meaning a user’s tweet, whether complimentary or less-than, could show up within the SERPs when someone’s trying to find reviews in your business.
Not only this — there’s things you can actively apply the positive tweets coming to you. As an illustration, we tested the part of social proof on conversions at HubSpot, attaching three tweets that gave reviews that are positive with an ebook i was promoting back then. Do you know what happened? The CTA with all the three tweets converted better than the CTA without any tweets. Should you begin to “Favorite” tweets that may serve as reviews that are positive later on, it will be easier to find them when you need for their services inside your marketing.
19) Your own personal Website
Finally, the main one place that you have total and utter control: your site. It is really an excellent place to publicize reviews you get (perhaps embed one particular tweets you favorited?) You may make an area of the website dedicated only to reviews and testimonials, and also incorporate a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews so you encounter happy customers who want to give you a confident review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to possess a put on your site to share their kind words. Consider adding testimonials to landing pages and product pages, too.
Check out about give us your opinion take a look at this useful site: check it out