Posters happen to be part of everyday activity since that time the printing industry exercised the way to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, meaning that poster printing became extensively used for sets from promotion, advertising, and art.
With all the advent of digital marketing and advertising, some claim that printed marketing has become obsolete. Yet, printed industry is still going strong. In the following paragraphs, NPS looks at the explanations why you could choose poster printing.
Targeted advertising
Posters are available in a variety of sizes, meaning they can be used in multiple different locations. Poster printing enables you to target a message specifically to those that will walk past to see it.
Whether you’re putting your posters within a shop window or tacking these phones lampposts – poster printing is a good targeted advertising tool which will make sure your message is heard by the highest amount of people possible.
Cost-effective
Compared to other types of printed ads, poster printing is fairly affordable – and try to cost-effective. Look at the cost-per-impression associated with an online ad – most impressions are created on people already trying to find relevant keywords.
With poster printing, each poster occupies an actual physical location, meaning it can be seen by not just your target market and also other individuals walking by. The reason being people don’t choose to have a look at poster advertising – it’s there, it’s of their face, and they’ll make out the print without noticing they are!
Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, and that means you receive the best poster printing experience tailored to your brief.
They work!
Over 50% of millennials (those aged 22-38) take note of print ads. And, a newly released survey by Outdoor Media Centre discovered that 92% of shoppers said they’d seen outdoor poster advertising in the Half an hour before they purchased something, with 82% saying they’d impulse purchased with that fast.
Consider it – how frequently maybe you have seen a “SALE” poster in the shop window and felt lured to put in for a look? Choosing poster printing over banner printing or flyer printing means you can place your core message at eye level somewhere where it’s guaranteed to make an impact.
Versatility
Poster printing doesn’t need to be bland. Posters are amazingly versatile and gives tons of benefits, including:
An enormous array of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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