Nowadays, the dividend of mobile Internet is gradually fading, the press channels are continually changing. The traffic has gradually turn into a major marketing focus. Inside the era of online marketing, brand marketing changed from “mass advertising” to “targeted marketing”. Brand marketing has developed into a key hyperlink to enhance communication.
KOL’s name is the vital thing Opinion Leader, which can be based on Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are believed as individuals or organizations informed about the media sufficient reason for more knowledge in specific fields, who are able to better explain and conduct communication with the users. They may be someone who’re more frequently subjected to new knowledge or activities. Because of the professional knowledge, they’re able to gain the trust of relevant groups, in order to exert their influence in this subject.
KOL marketing is to connect and connect to its brands and items through folks who suffer from influence in specific fields. Whether it is effective, this type of marketing may bring credibility towards the promotion plan, enhance brand attributes, and have potential customers. KOL marketing is certainly a comparatively new marketing method, which plays a crucial role within the coverage and influence of social websites. In China’s Internet industry, the name of Li Jiaqi will truly appear in relation to KOL, which pulls one of the most attention. He or she is called “Mr. lipstick”. Around the first day of Taobao’s Double 11 shopping carnival in 2019, he sold greater than 10,000 Lipsticks in a few minutes. In five hours of live stream broadcast, he attracted 332 million users to watch his live streaming.
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