If you are a novice to marketing automation, you might like to take into consideration the method that you as well as your team will want to adopt those automated processes in the right way. Considering the way the marketing automation market is growing to comprehend adoption rates, you need to ensure automation is done efficiently.
Clearly, many industries are adopting marketing automation software and technology tools; they are few essential stuff that you need to remember while making your alternatives:
1. Don’t automate bad processes and watch out for outsourced lists
Map your marketing processes that bring customers and leads thoroughly. Flow of leads from the funnel, including allocation in addition to their sources are key. Hence, map those properties accurately. Ensure that the folks your team that run these processes are on-board with any changes that such automation will bring on their day-to-day work. Appointing a difference manager (champion) who is a marketing and advertising process specialist you will save time and cash. Identify and eliminate poor processes – fix the task before you automate it.
2. Stay away from outsourced lists and automate lead qualification to stay compliant
Avoid buying mailing lists and sending them automated email campaigns. These will fail and become expensive for resolve. Especially now, with GDPR, this can buy your business into a good deal of trouble. Automation tools can be quite a life-saver with their inbuilt measures to ensure that some of your processes are compliant with the new laws. Nevertheless, the software can be an only enabler and you also need to do the job to stay compliant. To further conserve the process, focus on creating exciting content that will motivate visitors to subscribe to your posts offerings (say, eBooks and animated GIFs) and produce + improve your own opt-in database that will deliver better lead conversion.
Email databases will expire as the years roll by so it’s important to keep generating new leads at the higher rate compared to the expiry rate; that’s about 25% a year. To build new leads, you need to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your internet site for the search engines like google. Automation is wonderful for nurturing leads, however, you should generate those leads first for one more step to happen.
3. Don’t let fancy features fool you
When deploying a marketing and advertising automation to meet your needs, don’t let fancy features fool you. Each software will have different learning curve, and perhaps using a software with the easier UI might accelerate processes. But, when it doesn’t solve your marketing process related (specific) problems, this is probably not the software program to suit your needs.
For additional information about call center software have a look at this useful webpage: click