What is Private Labeling?
Private label goods are created by one company to be sold in the market under other company’s brand. In garments business, they are clothing using a label only at a local store or perhaps a chain of stores. These clothing might be created by retailer’s in-house designers or by outside manufacturers. There are lots of textile services available. Certainly one of such services those of private labeling. Nokia’s engaged in providing private labels, conserve the retailers in customizing their clothing lines for specific sets of consumers. The stores know their target market and its requirements through constant research. In reality, most of them have their own product evaluation centers that talk with shoppers regarding their present and future needs.
How are customers benefited?
Consumers get to select quality clothing at dramatically reduced prices as compared to manufacturers’ established brands which too without expecting any discounts or promotional pricing. To get rid of all doubts about quality, some stores keep others brands too making use of their private labeled clothing. Once the customers compare the two to see they can save significantly as well as get equivalent and often better quality, they prefer to acquire the private labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Although the concept of private labeling was more frequent in food products and other health & cosmetics and it’s comparatively a new comer to the clothing business, however it’s making big within this sector, growing everyday.
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