What’s Private Labeling?
Private label merchandise is produced by one company to be sold on the market under other company’s brand. In garments business, they may be clothing having a label only at a store or perhaps a chain of stores. These clothing might be produced by retailer’s in-house designers or by outside manufacturers. There are lots of textile services available. Among such service is that regarding private labeling. Nokia’s involved in providing private labels, assist the retailers in customizing their clothing lines for his or her specific groups of consumers. The shops know their target market and its requirements through constant research. In reality, many have their own product evaluation centers that speak with shoppers regarding present and future needs.
How are customers benefited?
Consumers be able to select quality clothing at much lower prices as compared to manufacturers’ established brands which too without waiting for any discounts or promotional pricing. To remove all doubts about quality, some stores keep others brands too using private labeled clothing. If the customers compare both the and see they can save significantly as well as get equivalent and sometimes higher quality, they like to buy the private labeled clothing. Moreover, the retailer’s name or symbol assures how the product meets the retailer’s quality standards and specifications. Although the idea of private labeling was more frequent in foods and other health & beauty products and comparatively not used to the clothing business, yet it is making big with this sector, growing day by day.
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