Ways of operating within the retail food sector will always be changing. This is also true in the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery items are being purchased at non-traditional food retailers. For instance , Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocers – chains and independents – addressing the twin problems with freshness and convenience? Listed below are ways they’re attempting to grow sales through serving their customers better:
1. Locally sourced products. It’s really a given that products sourced locally will likely be on supermarket shelves along with supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best meals fresher.
Furthermore, today’s savvy consumers wish to know wherever their foods are received from. This enables the crooks to quickly trace their products origins should they experience any problems with them. Hence, locally sourced could be the new concept, which food retailers are on board with to fulfill customer demands.
2. More specialized departments. Fresh products in grocers are coming increasingly from very specialized departments. These include artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads and also other goods with unbleached flour and healthy whole grains. Specialized departments concentrating on all-natural merchandise is getting off products containing MSG. Moreover, they’re serving consumers’ wishes for low-sodium, low or no sugar, and also gluten-free products.
3. Clean food. Clients are demanding ‘cleaner’ food. What this means is products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without additives and preservatives. Consumers desire to know how their fruit and veggies are grown and processed. They need to know if the meat they are buying is grain or grass-fed and whether or not it contains antibiotics or chemicals. Supermarkets are increasingly stocking food products that meet consumers’ needs during these areas.
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