How to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example getting over 10,000 fans on your Facebook business page.

Facebook could be the king of social networking sites using more than 1.79 billion active users monthly (Updated December 2016). It can be used by over 60% of Internet surfers Worldwide which is a fantastic tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you must have a great deal of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the importance of having many Facebook fans on your business page?

It indicates popularity – It’s a given that this number of fans reveals how popular an online site is. A business business page with 100,000 followers is a lot more popular when compared to a page with 1,000 fans and also this results in a number of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, website needs a great deal of Facebook fans. Five-years ago this did not issue but also in the Twenty-first century, social proof is important.

More fans, more visits – The harder fans you might have, the harder could be the number of individuals that will view your posts within their timeline and perhaps go to your website.

While this is true, it ought to be noted that doesn’t all of your fans might find your posts.

As already explained within a previous post, How to raise your Facebook Page Organic Reach, just a small portion of one’s followers (a maximum of 4 %) might find your status updates.

This number can differ, what is important to know now, is when you might have 10,000 fans and you also post a new update, it’s going to be seen organically with a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social websites is really a ranking factor, many studies demonstrate that popular websites on Facebook will perform better in search, absolutely nothing so well received websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you will be believing that developing a lots of Facebook fans is important to your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to raise the facebook followers of my fitness blog’s facebook page. The page has over 100K fans and it continous to cultivate organically.

Step 1: Firstly – you must have a Facebook business page

It may seem silly for that experienced nevertheless for beginners to social websites this is new things: An individual Facebook page differs from an enterprise page.

If you want to have friends on Facebook to share your holiday photos then you need to make a personal page but if you are looking for fans and followers to your website or business then you need to make a Facebook business page.

So, the first step is usually to make sure that you develop a Facebook business page along with the the second step is usually to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most critical optimization tip of most.

The expertise of the content posted on your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it easier to draw new fans or maybe more likes from ads even as we might find below.

Step 3: Benefit from your own personal Facebook account

I mentioned in the first step above that you need to use a business page and not a personal page, however you still need have an active personal facebook account.

Here is why:

After you post an update on your business page, one of the ways to raise exposure and likes, is usually to share that post on your personal page too.

People you might have as friends on your personal page will ‘like’ and ‘interact’ with all the post shared from the business page and will also improve the engagement factor of one’s posts.

As an end result, facebook shows your posts to more fans (organically).

So, one of the ways to raise the amount of folks that view your posts and go beyond the 4% individuals fan base is usually to share and promote the post on your personal page.

It is evident that this more number of friends greater would be the visibility in the post.

Also, ensure that you invite all of your existing friends (and brand new ones) to like your Facebook business page. Do that every time you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again facebook marketing 101 however you require the Facebook like box on your website for 3 reasons:

#1 – It’s a method to associate your internet site with all the Facebook business page. Quite simply it’s a strategy to ‘tell’ engines like google until this will be your official Facebook business page.

#2 – When you are getting a great deal of fans, this really is something you ought to be proud off and something to exhibit in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to grow your fan base organically. Your readers can follow your internet site by clicking such button without needing to check out Facebook.

Hint: For optimum results, set the LIKE box above fold (about the sidebar).

Hint 2: You may also popup such box to new users (by way of example, as soon as they spend 60 seconds over a page, as soon as they scroll as a result of underneath or as soon as they try to leave your page – even though this is useful regarding getting new likes, you need to be careful to not ensure it is too distracting to your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed such box within a prominent position on the website.

The next natural step is usually to start sharing content to maintain your fans happy and maybe manage to convert them from fans > internet site visitors > customers.

Some simple rules to check out that will improve the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing in your page. For instance, in case your website is about Social networking, share content in connection with social websites and not about sports or some different you might like. Should your users need to read sports news, they are fully aware where to locate them.

#2 – Don’t forget which they follow your organization page to get updates concerning your website (and niche) and not concerning your social gatherings: If you want to get social, then make use of your personal Facebook page, your organization page is all about your internet site.

#3 – Generally thumb, I take advantage of my opportunity page to share content from my niche only, basically have to share a thing that is just not in connection with my niche, I take advantage of the page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your Facebook page will drive your fans away. When you’ve got a campaign to share or something which may benefit your fans, you can do this but don’t add too much.

Try to publish interesting, shareable content which is in connection with your niche, of course this doesn’t come straight from your internet site. Maintain a balance between promotional and content that your particular followers should read.

Step 6: Share intriquing, notable and high quality content (not simply links)

I made some tests regarding the impact of descriptions when doing a Facebook update and located out that Facebook posts with ‘lists’ read more likes than posts with just links. Allow me to offer you an illustration to understand what I mean.

When you want to share an article from the website on Facebook, put forth Facebook status updates and enter the webpage URL. It looks similar to this:

You can share this text without adding any other information. Should your title and pictures are great, you’ll get numerous likes with regards to the time you’re making the post, number of fans etc.

If one one other hand, you enrich this page with the addition of more details especially an inventory, then other items being equal, you might be very likely to get more likes and shares.

For me this will make sense because those that visit a title and image within their timeline might not ‘Like It’ because it provides no value to them (don’t forget that this average user is presented with hundreds of postings within their timeline should they login to Facebook).

On one other hand once you let them have valuable, high quality and straightforward to see information (like a list), they’re going to go through the LIKE button simply because they read something helpful without needing to leave their timeline.

Note: It is just a known indisputable fact that folks have a tendency of LIKING an article without reading it so let them have top reasons to do so; your internet site visits might not increase however the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at many of the most popular Facebook pages, you will recognize that they generally tend to share images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and consequently the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. Several suggestions to consider:

Quality updates – This is actually the best incentive you are able to offer users. Before posting anything on your page, you need to ensure that it gives you value in your audience. If you do this consistently, you existing followers will share it with their friends and will also attract more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is usually to LIKE the page first. There are several tools to accomplish this but have in mind if you don’t use a known brand this many ‘t be so successful.

Content upgrades – In case you have your blog post, you may use ask users to adore your page with an latest version of one’s post. This calls for extra tools however it is something worth testing out.

Step 9: You need to advertise your own content and page

When you develop your organization page don’t expect that it’ll magically get a huge number of fans. Apart from the tips outlined above, you also have to promote your organization page in places apart from Facebook.

A few suggestions to take into consideration that assisted my case:

Promote in other social websites networks – In case you have accounts along with other social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on you on Facebook too. Be polite and reveal to them the advantages from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social websites networks, you are able to reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them an exclusive (personalized) message and enquire of the crooks to follow you on facebook (both your business and personal pages).

This method although it ‘s time consuming, (Used to do it manually and not using any tools) it might produce excellent results.

Promote in your newsletter – In case you have a newsletter or if you talk with your readers via email, ensure that you keep these things follow your Facebook page.

Do not simply write the FB URL using your signature but Question them politely to adore your organization page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and a lot effective ways to raise your Facebook fans for last, as it is often alone that it’s not free.

Facebook supplies a self-service ad platform which can be used either to raise your fan base (advertise your page), boost your posts, get more leads, increase conversions or perform number of other actions (as shown inside the image above).

The procedure is actually comparatively simple and straightforward. Basically you choose a site you possess, select your main goal (advertise your page), select your audience (determined by country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign depends on numerous factors. The best way to assess if Facebook ads is an excellent means to fix raise your fan base, is usually to run a pilot campaign for a couple of days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (a minimum of every week). At the conclusion, you are able to evaluate if the charge per like is one thing you might be ready to pay for.

I had great results with Facebook ads both for my websites and for client websites and i also run campaigns every month (stay) to improve my facebook likes.

It ought to be noted that with Facebook ads you don’t buy likes but views. Many individuals believe that that which you pay for is Facebook likes but usually you pay Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then lots more people will hit such button so invest some time and consider the message you want to display in your ad plus the image to use.

Conclusion

Having a large number of Facebook fans on your business pages is very important for credibility and social promotion purposes.

If this wasn’t critical in consumers, then nobody would care along with the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the mandatory optimizations in your business page (steps 1 and two above), then this easiest method to get more followers is by using Facebook ads. With a bit of A/B testing you may get to 10,000 fans with no over $1,000 (spread in a duration of months).

Once one does everything properly and so long as you do have a great products or services, you are able to grow your fans to 100,000+ like Used to do with all the Facebook Page of my fitness blog.