Globally, the use of mobiles, smartphones, iPads and tablets for surfing the web is increasing with an alarming rate due to the convenience, cost-efficiency, ease and comfort. The application of mobile phones is closing a digital divide relating to the rich and poor; and the urban and rural dwellers. Every business are duty-bound to produce websites that are mobile-friendly so that you can reach these mobile users. One way of the process is to create designs that are responsive to different devices and screen sizes.
What then is responsive web design?
Responsive WEB DESIGN ATHENS is often a technique found in web design allowing webpages answer the screen size, orientation and platform in the device an end user is viewing with.
Responsive design include the simple most important factor which includes changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. For example, in case a user switches from a mobile phone to a tablet device, the website automatically adapts and dynamically fits how big is the screen.
Without delving much to the technicalities involved in designing such websites, are mainly the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s foreground images that scale using the layout to reveal and conceal elements of images online. This fluidity makes it user-friendly, accessible and delightful in comparison with conventional websites. Users are able to surf your web site regardless of the environment they find themselves, hence enhancing the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so firms that do not have options at a disadvantage. To be the most widely used global search results, Google explained that responsive websites are really simple to crawl and perform favourably in search results.
According to Moz, a well-respected search company of their 2015 Search Engine Ranking Factors, 150 marketing professionals focusing on SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Given this knowledge, we could safely say for sure that using a responsive website will help augment marketing efforts of organizations to attain their business objectives.
Affordable: Using desktop or laptops is usually higher priced and/or inconvenient than using mobile phones. Cellular devices offer simple and fast usage of facts about the move. Responsive websites are therefore cost effective for users who spend little to no period in a workplace.
For businesses, the responsive web design reduces design and development costs because they do not must develop different websites for various devices. Additionally, businesses preserves money on maintenance costs while they will likely be centering on merely one website.
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