Seven Search engine optimisation Trends You have to be Alert to

1. SOCIAL CONTENT WILL GAIN PROMINENCE

A growing number of social websites content indexed on the internet and also other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social websites networks is important in how search engines understand your internet site is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video like a powerful tool drive an automobile their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the excitement, and make use of videos to capture new audiences.

80% of video. Results that show up in SERPs come from YouTube

Videos get 50X better organic page ranks in Google when compared with against plain, static text results.

Video searches receive 41% higher click-through rate a in comparison to plain, static text content

3. MOBILE OPTIMIZATION Can become CRUCIAL

Today people make use of a range of devices gain access to content. Tablets, smartphones, laptops, phones and in many cases watches have grown to be standard tools to browse web. Engines like google know this plus they reward websites that look good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have sought out local info.

Mobile search increased 43% year on year.

Over 1.2 billion people connect to the web using their mobile devices.

Four out of five consumers use smartphones to search.

4. VOICE SEARCH FUNCTION Absolutely essential

Voice search is quickly transforming into a huge portion of mobile usage and possesses elevated the pain sensation of typing keywords to perform research online query. However this shift means your content should be developed with voice search planned.

60% teens use voice search before the TV

40% adults use voice hunt for directions.

5. CONTENT AGGREGATION Are certain to get BIGGER & BETTER

More than ever everyone is searching for content sources that provide each of the relevant information they need in a place. Engines like google have observed this trend and as a result content aggregators are becoming very popular in the SERPS.

6. THE CRAZE OF Mobile phone applications WILL GROW

As discussed above, usage of mobile for web search is on all-time rise and apps simply make the work easier. Just few more a few years mobile apps will overpower desktop and mobile websites.

Mobile apps are the cause of 52% in recent history spent on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of individuals prefer native mobile apps to websites. (SearchEngineJournal)

7. Local seo service To get EVEN MORE IMPORTANT

Local internet search goes stronger through the years. In 2016 you will need to let Google know where you are located and what you’re offering.
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