7 Search engine marketing Trends You should be Aware Of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

More and more social media marketing content indexed on the search engines and other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks leads to how engines like google understand your website is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video as a powerful tool to operate a vehicle their digital and top seos efforts. In 2016 expect more businesses to embrace the trend, and rehearse videos to capture new audiences.

80% of video. Results that demonstrate in SERPs are from YouTube

Videos get 50X better organic pr in the search engines when compared to against plain, static text results.

Video searches receive 41% higher click-through rate a in comparison with plain, static text content

3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL

Today people use a array of devices to gain access to content. Tablets, smartphones, laptops, phones and also watches have become standard tools to browse web. Search engines like yahoo know this and they reward websites that appear to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have looked for local info.

Mobile search is up 43% every year.

Over 1.2 billion people connect to the web from their cellular phones.

4 out of 5 consumers use smartphones to look.

4. VOICE SEARCH FUNCTION A necessity

Voice search is easily transforming into a huge portion of mobile usage and has elevated this of typing keywords to perform searching query. However this shift means your articles have to be developed with voice search in your mind.

60% teens use voice search while watching TV

40% adults use voice seek out directions.

5. CONTENT AGGREGATION Is certain to get BIGGER & BETTER

More than ever before individuals are searching for content sources offering all of the relevant information they require within a place. Search engines like yahoo have observed this trend and thus content aggregators are becoming very well liked within the SERPS.

6. THE CRAZE OF Mobile phone applications WILL GROW

As discussed above, usage of mobile for web search is on all-time rise and apps just be the job easier. Just few more a few years mobile apps are certain to overpower desktop and mobile websites.

Mobile apps be the cause of 52% of all time spent on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of folks prefer native mobile apps to websites. (SearchEngineJournal)

7. Local seo service TO BECOME A lot more IMPORTANT

Local internet search is certainly going stronger over the years. In 2016 you need to let Google know where you are located along with what you are offering.
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