If you are a new comer to retail people counting and another in the first questions you will be questioning is which technology must i be utilizing?
You’ll find three main forms of technologies; beams, thermal and video. Have their own benefits and weaknesses with regards to the environment they are being positioned in.
Beam Counters – Are often battery operated and so fitted to temporary use. They are very easy to install and remove, but in addition at risk of become damaged and field of view blocked. They are unable to count people walking through an entrance side-by-side and for that reason will undercount.
Thermal Cameras – Infra-red devices such as the IRISYS cameras are the most widely used retail analytics in the world. These units are IP enabled and more than one unit might be linked together for wide entrances. Accuracy levels are extremely good.
Video Cameras – Come as single or dual vision IP enabled devices. The only view cameras are generally less accurate. Overall the playback quality items are more expense than thermal cameras. The dual-view cameras are as accurate as the thermal devices in many instances.
At StoreTech our software solution is hardware independent, which suggests should you already own people counting hardware its future we can integrate and import visitors data into our solution.
With over 20 years experience with the folks counting industry, StoreTech are happy to talk about the pros and cons of each form of technology and assist you to select your best option.
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