Technology is influencing our way of acting, it influences our knowhow and marketers must adapt to it. Inside the industrial era thought was linear and organizations and data structure was very linear. Nowadays quantum physics is showing an even more organic and unpredictable method of seeing things. Having one of these in mind, will enable us to adapt more careful.
This hitting the ground with the most recent technological development is influencing publishers to evolve or die. One those trends may be the increased use of “fringe” social hubs. Brands with a broader presence will surely be sort of less skeptical when publishing content via social hubs that have been considered before “fringe.” As time goes by we are also noticing many interesting strategies to interactive content, one particular is thru 360 views photo as being a virtual 360 view. The other trend may be the using animated GIFs dominating newsfeeds and timelines. Both of these will continue its growth for the following years.
Based on technology once more, algorithms have become to generate content. We have been now listening the introduction of artificial intelligence in content generation which is to be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing a proper mixture of SEO, SMM, UX and analytics will help you reap rich rewards once you value their importance equally and treat them as one as an alternative to individual components
Paid Social. We noticed that back in 2015 there were a major growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach of course continues to dwindle as social networking sites aggressively push for promotion on their own platforms. It’s time for you to atone for the paid social approach as this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook can help publishers give their content more visibility compared to content on his or her native publishing platforms.
Real-time aggregated submissions are about the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events since they happen-
Fringe social hubs. Brands which has a broader presence will surely be form of less skeptical when publishing content via social hubs which are considered in the past “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are dedicated to Snapchat and Instagram and definately will only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with research by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a part of every content marketing strategy in 2016.
Visual content including infographics continues enabling marketers to provide personalized content. Global internet speed grew by 17% within a year. Slow connection to the internet is not an problem anymore, therefore delivering cool graphic-oriented content ought to be paramount to try for the following years.
Mobile marketing will rise even higher. There’ll be more mobile use of new audiences over the years. It has been constant as years ignore however it will just get higher and better in the next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for the subsequent years is augmented reality. Creating virtual reality based content enables marketers to educate yourself regarding a fresh frontier of content assimilation. This will give a push for large brands. Facebook’s new 360 video options opening a whole new whole world of content creation possibilities.
Knowledge graph. Together with the introduction of Google’s Knowledge Graph feature. Brands have begun emphasizing ranking for long-tail keywords. This can be one of many key drivers which will define SEO in 2016.
Finally, choose this year time to create real bonds between customers plus your brand. Do internal marketing at the organization, company or startup in order to reduce resistance. Marketers surveyed lamented the main reason they aren’t building stronger bonds with customers is a result of internal resistance. To deliver an engaging brand to customers means marketers need to effectively engage and cut across a business. This is neither easy nor welcome, nevertheless it appears many agree. Increasing the product offering could be the #1 way marketers feel customer intimacy could be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is where they could most effectively build intimacy. Additionally, they revealed that virtually all the clientele associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Give attention to keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your target market could be more important than in the past this coming year – how this article is delivered, though, is key. App development and content for an instant society. The five most favored messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers start to consider notice. Facebook has now integrated branded campaigns into Facebook Messenger and promises to do much more of this come Spring 2016. WhatsApp is opening up their platform for business accounts. Snapchat provides Snapchat Discover and also the alternative for any advertiser or individual to create their particular geo filter with Snapchat on Demand. Messaging has already been huge inside the digital world. Expect digital marketers to make it a great deal larger.
A trend perfectly into a longer sales funnel where digital marketers produce an increasingly higher level of value upfront, before moving towards asking for a real world address or stepping into a sales sequence. This can usually have are content marketing – via blog articles, YouTube videos, and webinars, in addition to over the rapidly growing live video space using platforms including Periscope and Facebook Live. One of the most successful digital marketers is going to be those who are in a position to establish a high level of trust before asking potential clients and customers for your sale. That is additional work for marketers since they will need to strategically craft a great deal of free content, though the rewards will be the form of an easier sale after they do request it, since they have already established authority and trust with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But data is now more dynamic, accessible, and broadly understood. This may throw open new opportunities for messaging optimization – but, moreover, this usage of data will challenge marketers being nimbler and responsive.
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