It doesn’t matter what niche you’re targeting, or what kind of audience you’re going after with your website, if you don’t have an effective web design in place, then the chances of making your site convincing for your visitors are slim. There are no hard and fast template designs to use, but rather your site just needs to be professional looking and fit in well with whatever market you are in. So if you are new and struggling, then you are probably wondering what needs to be done. This article will discuss several areas of web design so your pages will keep people on them.
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When you’re putting up any files on your site, or graphics or even webpages, make sure you’re using meaningful file names. Doing this is mainly for Google, and while it will not necessarily have a huge impact on your rankings, it will help to some degree. It is important to use the exact primary keyword, usually long tail variety, when naming your files. Totally ignore the use of the underscore here, but what you do want to use are hyphenated phrases. It’s a lot easier for the search engines to separate the keywords in the file names and index them when you use hyphens. While not totally about web design, it will contribute some amount to usability perhaps. If you want to see a simple design, just look at Google’s homepage – the search engine you have seen a million times. People don’t like cluttered up websites that are downright confusing. We will not say that simple is always the best way to go because a well organized site may look fine but be kind of busy. One of the main reasons as to why you should have a simple design is because people tend to leave sites quickly when they don’t really look appealing. If you put a lot of ads on your site in the future, then that can really play havoc with design. You can surf around and find excellent examples of all kinds of sites, so you can get some ideas.
Any time you place graphics on your site, be sure to fill out the alt tag in the HTML. The alt tags will be a positive service whenever people who cannot see very well are on your site. By filling out the alt tag with a primary or secondary keyword phrase, you will score a few points. Yes, your on page factors for optimization makes use of the alt tag. All your Alt tags should contain your primary keywords that perfectly describe the images. So do not just do this for one or two graphics but all of them.
Over time your site design is going to get better and will be more effective as you learn and make things better. You need to make sure that you focus first on basic web design so that your site won’t come up short anywhere. Web design isn’t really that complicated but often people turn it into something that is. If you want your website to receive favorable response from your visitors and actually help you get higher conversions, achieve more sales and build a strong brand, then focus on building a strong foundation first.
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