What business should a mega-brand like McDonald’s go into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds will be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and price and also by holding a unique position that appeals to adults and kids alike.
The McD’ Cafes would be ideal in utilizing the coffee cultures which are rapidly expanding through the entire globe. These coffee cultures dominated by Starbucks and private cafes attract people who pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities because these consumers convey more in-store time to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people check out coffee shops as time-killers en route to the cinema, take-away, or rediscovering the reassurance of work. These are searching for a short-term experience which is fast with excellent service at a reasonable cost.
McD Cafes would be separate entities through the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics as well as the technique infamous ‘M’ logo will allow for fast recognition, credibility and belief inside the startup company. However for further differentiation in the fast-food image, the famous ‘red’ theme will be substituted with the ‘grey/black’ colours that are sometimes employed in certain countries. Also introducing convenient seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience coffee shops; so youngsters are not entirely excluded because of this adult experience.
McDonalds is recognized for being open until late along with their Cafes would thus satisfy the huge consumer demand from club/bar goers and tourists that could adopt a brandname that allows these phones enjoy their coffee experience whenever they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, in addition to their less expensive costs when compared with Starbucks etc would permeate countries where coffee houses are believed a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they possibly can connect to the same experience with affordable prices, better and faster service.
This venture include a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty towards the brand.
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