Social networking was once considered to be just for teens or for people who are looking for romance and relationships but that has changed dramatically recently. Facebook has evolved among the very valuable resources to advertisers that are striving to reach a specific niche audience.
Facebook is the greatest and most seen social network online today is.
Not only is it a popular place for social interactions but also it’s becoming a fiercely competitive marketing tool. Many entrepreneurs are beginning to tap into the advantageous way of generating leads and sales for their companies. Research is revealing that the average Facebook user spends just over 6 hours a month on Facebook that is double the amount of time of its closest rival, Google. More than 50% of these users are perusing Facebook from a mobile device, meaning that there are more than 543 mobile users looking for products and services while on-the-go. Every day you’ll find more than 3.2 billion items that are liked or commented about on Facebook pages which translates into a really powerful mode of advertising for any organization.
Consumers are becoming more aware of manufacturers and are recalling what they’re seeing over other online advertising averages. Facebook advertising is the catalyst for more favorable conversations about companies too. More importantly, the 47% trust speed for advertising on Facebook controls a respect and comprehension of this tool that can effectively be used to expand the bottom line.
When considering the most effective way to spend advertising dollars, you need to include Facebook advertising on your plan. It’s possible to connect to this exploding power to target new company, to generate high quality leads, and also to piggyback additional advertising strategies, like word-of-mouth advertising, to effectively stretch your advertising currencies. A totally new world of possibilities will be opened up to you with all Facebook marketing.
Facebook advertisers are allowed to geo-target an audience by country which allows the advertiser the ability to restrict or expand the message of the advertisement based on settings that are chosen. Most of the countries in the world are now Facebook friendly which expands boundaries that once limited the sale of goods to smaller areas and places.
One of the features of advertisements using Facebook is the benefit of keyword interest targeting. This may better target an audience that is already interested in your advertisement before they even see it. As an example, let us say you as an advertiser are trying to reach individuals who are doing home remodeling projects. When you enter the word home remodeling, a list of keywords will be pulled for you who are associated with the profiles of consumers who listed home remodeling as one of their interests. You can then pick one or more of these keywords on your advertisement to reach those people who have those key words in their own profiles. You are targeting an audience who is interested in your own information and that will respond to your ad.
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