I wish to teach you how the power of podcasting can assist you build a relationship with your audience, and position you just as one expert.
Once i worked for a copier company (together a very brief stint in sales) I discovered that selling is all about relationships. Find off their “Friends.” An alternate way to look at this could be the law of reciprocity. The Law of Reciprocity is (more or less) that men and women is going to do nice things for those who have done nice things for them.
So how do you build that relationship with others? How can you reach a worldwide audience? You begin a podcast. Many podcasters are reaping the advantages of podcasting. Here are just some examples.
Michael Butler with the Stone Geek Show is a great story. Michael was the initial music podcast. Michael had the capacity to go play bass guitar for one of his favorite musicians (who was simply famous nationwide). The challenge? The gig is at England and Michael is San Francisco. Michael has been podcasting since 2004, then when he announced the means his fans pulled together and began a fund for Michael’s airline tickets. Outcome? Michael flew to England, literally gig, stayed with listeners with the show together a great time.
George Hrab includes a podcast about skepticism referred to as Geologic Podcast. George is a musician, the other very creative fellow. George has become podcasting since 2007. Within a few years, George has become described as expert from the skeptic community. He’s got been motivated to speak and play his music in both america and abroad at a few of the biggest national skeptic conventions. For George’s latest album he made a decision to release the complete album as you file, and provides it away at no cost to his listeners. If they liked it, they might go buy the album at CDbaby.com or iTunes. The actual result? George has become topping the charts at CDBaby since its release. His fans are purchasing the album they just received for free. This move has boosted the sales of George’s six previous albums (which aren’t free).
Dave Gardner is a hockey fan and it has always aspired to be considered a hockey announcer. He purchased a small portable recorder and started coming to the games and doing stick to play in the recorder, and releasing the audio since the “Rat Cast”. This helped promote his local team, and the following year the AIHL hockey league asked Dan to do a podcast regarding the entire league. Dan continues to be inspired to cover different games in several locations, and expanded his skills to add doing live web coverage from the games. When the league announced that this finals could be on ESPN, they needed a colour commentator Dan was their “go to guy” to climb into the ESPN booth and call the overall game live.
Chris Christensen hosts the Amateur Traveler Podcast where he soon started off doing a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris ahead visit (totally free) and report. Chris takes fabulous photos on the locations and means they are available for sale on his site. Whilst comes with to pay for travel he can now write rid of it as a business expense for his podcast.
It’s not necessary to spend 1000s of dollars to get started on a podcast. As soon as the initial expense of a microphone along with other hardware is done (which is typically $80-$300), the continued cost is about $20 a month. The other medium allows you to reach an international audience for seven cents every day?
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