Social networking plays a tremendous role for B2B early adopters at all three stages of the sales process! Here’s an executive breakdown of the findings as well as url to the initial article.
Lead Generation Stage:
Content enables surface of mind advantage
Opportunity to establish thought leadership on your business or personal brand
Great place to distribute your white papers, case studies and testimonials
Fine-tune your message according to customer engagement (like free market research!)
Social media marketing advertising for each and every stage of the buyer’s journey.
Social networking chatbots that help sale-qualify leads saving your profits team’s time for higher-value activities.
Throughout the sale
Gauging Lead Responses by reading their digital mannerisms
Connect with your customer to help keep selling
Opening up new networks totally free from happy customers sharing your posts.
Getting customer opinions where they would like to have.
Showcase how great you treat your customers publicly when things don’t go as outlined by plan.
For more information about social media advertising browse our new resource.