The storyplot about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is to take away the word “fried” in it’s name. The word “fried” has negative connatations like being unhealthy, having high cholesterol, causing obesity and many more. Therefore, being an effort to rebrand themselves as being a healthier family restaurant that catches the eye of people of every age group, including health-conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: America food reviewed the operations of Kentucky Fried Chicken and found your these are rearing genetically modified chickens, with extra huge breasts and additional legs to reap the meat from(the amount varies from 4 to 6). The united states fda standards declares the creatures can not be marketed as “chickens” and Kentucky Fried Chicken, hesitant to lose such a lucrative operation to adhere to the policies, made a decision to change its name to KFC instead to reduce the phrase “chicken”.
In fact Kentucky Fried Chicken decides to switch its name is always to never pay license fees on the state of Kentucky. In 1990, the state of Kentucky decides to trademark their name, so that you can reduce their accumulating debts. Therefore, Kentucky Fried Chicken be forced to pay an amount of cash to the state for utilizing “Kentucky”.
Obviously, they may be unwilling to since they ended up using it for almost 4 decades(they started in the 1950s) and refused to pay such royalties really should be principle. After much negotiations, they were can not budge the government stance and so made a decision to change their name rather than pay. This coincides together with the rebranding campaign mentionened above previously earlier and everything turned out well.
The research that suggests that this version applies is many events and businesses had also changed their name to eliminate the term “Kentucky”. The examples add some most well-known horse race in North America, formerly called the “Kentucky Derby” changes to “The run for your roses”, the company of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” as well as the song “Kentucky Woman” by Neil Diamond was dropped from the air at their own request because he would shed more pounds money for making payment on the condition of Kentucky royally than he receive through the station.
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