Globally, using cell phones, smartphones, iPads and tablets for surfing the world wide web is increasing at an alarming rate because of its convenience, cost-efficiency, comfort and ease. The application of mobile devices is closing digital divide between your rich and poor; and the urban and rural dwellers. All businesses are duty-bound to build up websites which might be mobile-friendly as a way to reach these mobile users. A way of doing so is to create designs that are tuned in to different devices and screen sizes.
What then is responsive web site design?
Responsive web site design (RWD) is a technique found in web page design to permit webpages respond to the screen size, orientation and platform with the device an individual is viewing with.
Responsive design would be the simple the first thing containing changed the browsing behavior of browsers in recent years. Such websites can handle changing from device to device. For example, if the user switches from the mobile phone with a tablet device, the website automatically adapts and dynamically fits how big the screen.
Without delving much in to the technicalities involved in designing such websites, listed here are the company benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to show and hide aspects of images on websites. This fluidity causes it to be user-friendly, accessible and exquisite in comparison to conventional websites. Users can surf your internet site regardless of environment they are, hence enhancing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that will not have choices missing out. Is the more popular global search engine, Google explained that responsive websites are really easy to crawl and perform favourably looking results.
As outlined by Moz, a well-respected search company inside their 2015 Optimization Factors, 150 marketing professionals focusing on SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
With all this knowledge, we can easily safely say for sure that developing a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.
Economical: Using desktop or laptops is normally costlier and/or inconvenient than using cellular devices. Cellular phones offer quick and easy use of information about the move. Responsive websites are therefore cost effective for users who spend virtually no time in an office space.
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