From what consumers decide to buy which brand does not buy which brand viewpoint
1. IKEA has sixty or seventy numerous years of history, complete range, one-stop shopping, branding, and marketing did well, that is China’s many emerging home brands, or may be established to get a decade or two, in the factory The brand companies usually do not match regulations. Like 2 hundred meters with the track, one has run out of 50 meters or 100 meters, how can you chase?
2. Many Chinese home brands just give attention to a vertical category, including bedding, bathroom,
sofa couch, bedding, IKEA can provide a complete set
3. Do not take on home this type of home hypermarket and IKEA. All goods purchased from IKEA stores are their very own, its mission for make the shopping experience better, people can’t help but go shopping. However, china home Mall such as Red Star Macalline remains playing the function of channel business, home brands towards the store to rent/buy a location, store revenue is the main channel, not selling home money, not so much capacity to experience Increase up, the sale of products within the store style won’t be too uniform.
4. Cost, the IKEA bought are all aware the cost of his home, inside the brand was considered cheaper. This is due to the founder’s concept of cost control. IKEA website from the designer inside the designer has set the purchase price, contemplating ways to get the optimal solution within this budget range, is from the price to style the development of thinking, and several Chinese home brand is still first made A very important factor, and factory also discussed the evidence of the first expense of the sample, after which prices are from design to price the contrary with the development thinking. Two kinds of four ways aren’t the same. IKEA also with the flat packaging to control the logistics costs from the ancestral-level players.
5.35 yrs . old. As we grow older, the quest for home quality may well be more than the price, time might not be the widely used IKEA.
We have found the emphasis from your perspective of the company itself: China’s traditional home brands do not look good (though some good quality), a very important reason is the fact that these brand managers are the previous generation of businessmen.
Their traditional thinking is that the consumer needs regardless of what industry reflects. Produce a product out, throwing profit the channel, pushing hard to sell. The result is that the products shall no longer be the first person to meet the needs of teenagers, and secondly, we are at home stores, including the Red Star Macalline and also home, don’t see too many shiny products, a lot of the things people didn’t What things to buy impulsively.
In reality, since 2010, China has produced lots of excellent home brands. Is essentially committed to furniture foundries. Their entrepreneurs are young people, possess a study abroad or have experience, some have their own high aesthetic, but also inside the design industry experience or resources inside the design industry, you possibly can make a good product look, But also comprehend the need for doing the brand rather than channels. In other words, in the product value and brand promotion, they’re not bad. But another problem that these young entrepreneurs face is they fight to find a good and stable logistics.
Being a big manufacturing country, China has strong furniture and home manufacturing capabilities. But tend to produce good product manufacturers, most of them would be the large list of foreign brands, the latter’s foundry. If you wish to produce a look and quality of both home brands, not only look nice but in addition need to support the quality of the quantity of factories. However, these good factories are worried in regards to the cooperation with all the emerging Chinese home brands.
There aren’t any flexible logistics capabilities. The so-called flexible supply chain means the small batch, multi-frequency manufacture of products. This is especially true of large orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to meet the procurement and inventory challenges connected with small quantities and multi-frequency orders, neither is it ready to accept such orders.
Do not trust. On the other hand, the large factories don’t invariably trust chinese people brands. This is not for young brands, but the Chinese brands may unspoken rules a lot of, lots of things are not within the contract to speak about going to the wine table to discuss the passing of time, the industry is doing bad, large factories also do not want to handle china brand. On the other hand may be the young entrepreneurs don’t trust, think young adults don’t realize anything. This can be very easy to comprehend, the factory people have held it’s place in the traditional niche for decades, is extremely pragmatic. Young brands discuss the development, trend and so forth they just don’t understand the topic.
The 2 groups are not in the same language system, and also when they are prepared to interact, it is sometimes complicated to obtain together. Despite all of the above problems, I’m very optimistic in regards to the emerging home brands in China. I got myself a lot myself, I do believe they are beautiful and practical. In the event the brand managers can learn more about the manufacturing side, the traditional factory operators also prefer to make use of an open attitude to face the new brand in China (this desire to achieve, might have to control from the hands of these parents, the next generation plant ), Chinese brands will be receiving better and better.
Can not say simply how much domestic furniture and international poor this type of macro issue. Only discuss the IKEA and also the question asked the custom furniture, are sheet metal furniture.
Greater than 10 years ago, sheet metal processing technologies are not mature, many brands vary in quality, bad quality manufacturers can not ensure the quality of merchandise, formaldehyde will be exceeded, in this environment, IKEA strict standards, furniture style is simple, an easy task to assemble, is Many people’s first choice.
Recently, the entire board industry technology upgrade, on the large number of Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to reduce the information of formaldehyde, such as Kang-plate popular this year, are employed within the production process cost nothing of formaldehyde and will not produce formaldehyde adhesives, greatly reducing the formaldehyde content from the plate. It can be declared the big domestic board, from your press plate to the manufacturing way to the adhesive, can meet or exceed international brand standards.
Although both are plate-type furniture, the way to go is completely different and is one of the two skill trees that are rooted in different ways of accomplishing business. The largest among both, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted in line with the size of the favorite color.
Simply put, IKEA furniture size can not be changed, the house can put, cannot take their own way; and custom furniture is tailor-made, the dimensions could be small or large. Customized and prefabricated finished products are two different approaches that are different in focus and direction of operation.
It will be a sensible choice now for you to decide on the manufacturer to customize your own personal furniture now.
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