WhatsApp – The NewGen Marketing strategy

WhatsApp Messenger can be a proprietary, cross-platform im subscription service for smartphones. As well as texting, users can send the other person images, video, and audio media messages. The customer software is designed for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone

Competing with a number of Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages each day. According to the Financial Times, WhatsApp “has implemented to SMS on mobile phones what Skype did to international askin landlines. The service is free for the 1st year then costs $0.99/Yr.

Everyone understands that WhatsApp is a good tool for messaging friends however that which you would never know is that WhatsApp can be used campaign tool to generate marketing leads. The App is free and it can function as a strong marketing channel using the potential of having clients to your business more than anything else.

Why Choose WhatsApp for the advertising campaign?

The App is nearly free!

You are able to send great deal of messages without any limits. It’s designed for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Many people are using it since you don’t need to visit a web site to complete details or confirm your identity to use it. It just needs your mobile number and you are done!

Better features than traditional SMS/MMS

WhatsApp supports many different message types, from simple text to pictures to audio recordings. Usually a MMS message would any lot of money to deliver, therefore the undeniable fact that these can be sent to as numerous customers and prospects as you like for free is excellent.

You may also send GPS location of one’s stores! Product videos, Product images and audio messages (a brief personal message from the CEO could be shipped to multiple clients and prospects at one go!) this glorious App supports just everything. You can begin your personal WhatsApp group and may invite your customers and prospects to join, or you could create an interior marketing group which supports you remain connected with your campaign peers 24/7.

So WhatsApp as a campaign tool is capable of doing everything a traditional e-mail or SMS campaign could do. Most importantly Whatsapp is near to our heart, people can’t take their hands business phone for this reason App. Hence any message communicated through this medium has got the immediate and maximum outreach.

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