WhatsApp – The NewGen Marketing strategy
WhatsApp Messenger can be a proprietary, cross-platform im subscription service for smartphones. In addition to text messaging, users can send one another images, video, and audio media messages. The client software is designed for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone
Competing with numerous Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages daily. According to the Financial Times, WhatsApp “has implemented to SMS on cell phones what Skype did to international askin landlines. The services are free for your newbie then costs $0.99/Yr.
Everyone understands that WhatsApp is a superb tool for messaging friends however everything you would never know is the fact that WhatsApp can be used campaign tool to build marketing leads. The App is free therefore it may serve as a strong marketing channel with the potential of getting clients for the business more than anything else.
Why Choose WhatsApp to your marketing Campaign?
The App is nearly free!
It is possible to send great deal of messages with no limits. It’s available for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Many people are making use of it because you do not have to go to a web site to fill out details or confirm your identity in working order. It simply needs your mobile number and you are done!
Better features than traditional SMS/MMS
WhatsApp supports many different message types, from simple text to pictures to audio files. Often a MMS message would any lot of money to transmit, therefore the proven fact that these may be shipped to as many customers and prospects as you want at no cost is excellent.
You can even send GPS location of one’s stores! Product videos, Product images and audio messages (a short personal message out of your CEO might be sent to multiple clients and prospects at one go!) this wonderful App supports just everything. You could start your own WhatsApp group and may invite your customers and prospects to become listed on, or you could create an inside marketing group which assists you remain connected with your campaign peers 24/7.
So WhatsApp being a campaign tool are capable of doing everything a conventional e-mail or SMS campaign could do. Most importantly Whatsapp is near our heart, people can’t place their hands off their phone due to this App. Hence any message communicated through this medium gets the immediate and maximum outreach.