Designing Professional Webpages Isn’t Rocket Science

Designing your website entails quite a few important considerations if you want to make a site that will perform well. You do have to pay particular attention to design elements if the site will be for business activities. The field of website design is pretty huge, but we will just cover some very important points to steer you in the right direction.


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One of the most important factors of effective web design is consistent navigation throughout your site. Plan your navigation early in the design stages because it has to be properly blended in well with everything else.

This is the part of the site that is rather mechanical, but it has to be treated like a design aspect because it does have an impact on the appearance. If your visitors find the navigation hard to understand in terms of knowing how to go from one page to the other, then they tend to leave early. The navigation must be out of sight when not needed, or not thought about – but easy to see and use when it is needed.

Make sure you have RSS Auto-Discovery: If you offer an RSS feed of your website’s content (which you should be doing), be sure that you have an auto-discovery code in your website’s header. This makes it easier for the different browsers and RSS readers to automatically find your feed and let people know that they can use it. RSS feeds are a wonderful way to alert readers and tell them about any changes that you make on your site; this one little feature can make a major difference in how things run for you.

You can see all kinds of examples of just about everything where people designed a site and then remembered they wanted to put content on it. The more artistic sites will use Flash, but we have a hard time appreciating Flash in most applications. If you want to use Flash, then you have to think about the purpose of the site and who your audience is.

Another consideration is browser loading time, and if you are doing SEO then that is important. If you really do want to use flash on your homepage, then make sure you have a link to an individual HTML page where your content is listed out. But also keep in mind that not everybody has a fast and powerful computer. We think most web designers are never totally happy with their work because they always see things they want to improve upon. You need to keep on working on your design to achieve the perfection in the eyes of your visitors.
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